Journal of the Association for Information Systems


Research on information technology (IT) innovation is concerned with identifying the factors that facilitate or hinder the adoption and diffusion of new IT-based processes or products. Most of this research has been conducted within the confines of a dominant paradigm wherein innovations are assumed to be beneficial, and organizations that have greater innovation-related needs and abilities are expected to exhibit a greater amount of innovative activity. This essay suggests that the dominant paradigm may be reaching the point of diminishing returns as a framework for supporting ground-breaking research, and urges researchers to adopt a more innovative approach to the study of IT innovation itself. Toward this end, I present seven opportunities for conducting new kinds of research that go beyond the dominant paradigm.