Journal of the Association for Information Systems


Generative artificial intelligence (GenAI) is rapidly becoming a viable tool to enhance productivity and act as a catalyst for innovation across various sectors. Its ability to perform tasks that have traditionally required human judgment and creativity is transforming knowledge and creative work. Yet it also raises concerns and implications that could reshape the very landscape of knowledge and creative work. In this editorial, we undertake an in-depth examination of both the opportunities and challenges presented by GenAI for future IS research.





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