Journal of the Association for Information Systems


This paper presents a comprehensive framework for describing the diffusion of the Internet in a country. It incorporates insights gained from in-depth studies of about 25 countries undertaken since 1997. The framework characterizes diffusion using six dimensions, defining them in detail, and examines how the six dimensions relate to underlying bodies of theory from the national systems of innovation and diffusion of innovations approaches. It addresses how to apply the framework in practice, highlighting Internet diffusion determinants. This framework is useful for business stakeholders wanting to make use of and invest in the Internet, for policy makers debating how to positively (or negatively) influence its use and development, and for researchers studying the large-scale diffusion of complex, interrelated technologies.