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Home > Journals > AIS Journals > PAJAIS > Vol. 9 > Iss. 4 (2018)

 

Pacific Asia Journal of the Association for Information Systems

Editorial

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Editorial Introduction
Ting-Peng Liang

Articles

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How Long Tail and Trust Affect Online Shopping Behavior: An Extension to UTAUT2 Framework
Mahendra Singh and Yoshiki Matsui

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Factors Motivating Customers’ SNS Brand Page Behaviors: A Comparison Between China and Korea
Mengmeng Song, Nan Wang, Xianfeng Zhang, and Lin Qiao

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Are Consumers More Willing to Pay for Digital Items in Mobile Applications? Consumer Attitudes toward Virtual Goods
Yu-Chen Yang, Li-Ting Huang, and Yu-Ting Su

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Investigating the Motivating Potential of Software Development Methods: Insights from a Work Design Perspective
Adarsh Kumar Kakar

 
 
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ISSN: 1943-7544

 
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