Pacific Asia Journal of the Association for Information Systems
Editorial
Editorial Introduction
Ting-Peng Liang
Articles
How Long Tail and Trust Affect Online Shopping Behavior: An Extension to UTAUT2 Framework
Mahendra Singh and Yoshiki Matsui
Factors Motivating Customers’ SNS Brand Page Behaviors: A Comparison Between China and Korea
Mengmeng Song, Nan Wang, Xianfeng Zhang, and Lin Qiao
Are Consumers More Willing to Pay for Digital Items in Mobile Applications? Consumer Attitudes toward Virtual Goods
Yu-Chen Yang, Li-Ting Huang, and Yu-Ting Su