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Pacific Asia Journal of the Association for Information Systems

Most Popular Papers *

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The Impact of TikTok UGC Videos on Online Purchase Intention: Mediating Role of Cognitive States
Nguyen Hue Minh, Liu Sy Hai, Nguyen Anh Phi, Le Bui Thao Duyen, and Le Thi Quynh Giang

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Understanding Organizations’ Artificial Intelligence Journey: A Qualitative Approach
Jayanthi Radhakrishnan, Sumeet Gupta, and Sanjeev Prashar

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How to Create Personas: Three Persona Creation Methodologies with Implications for Practical Employment
Bernard J. Jansen, Soon-Gyo Jung, Lene Nielsen, Kathleen W. Guan, and Joni Salminen

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Information Systems for Sustainability Research: A Literature Review
Thomas Abraham, Viet Dao, and Nesreen El-Rayes

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Understanding Data-Sharing with AI Systems: The Roles of Transparency, Trust, and the Processing Entity
Julian Rosenberger, Sophie Kuhlemann, Verena Tiefenbeck, Mathias Kraus, and Patrick Zschech

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Beyond Digital Data and Information Technology: Conceptualizing Data-Driven Culture
Eduard Anton, Thuy Duong Oesterreich, Markus Aptyka, and Frank Teuteberg

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Customers’ Continued Adoption of Mobile Apps and Their Satisfaction with Restaurants: The Case of McDonald’s
Lin Li, Young Ho Song, Moataz Soliman, Kyung Young Lee, Sung-Byung Yang, and Minwoo Lee

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Empirical Insights on Big Data Analytics and Financial Performance: A Technology-Organization-Environment Perspective
Fabia Marie Hettler, Julian Hüßing, Thuy Duong Oesterreich, and Frank Teuteberg

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An Updated Framework of Factors Enabling Digital Transformation
David Rueckel, Manuel Mühlburger, and Stefan Koch

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» Updated as of 07/13/26.