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Home > Journals > AIS Journals > JAIS > Vol. 5 > Iss. 10 (2004)

 
Journal of the Association for Information Systems

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A Comparison of Online Trust Building Factors between Potential Customers and Repeat Customers
Hee-Woong Kim, Yunjie Xu, and Joon Koh

 
 
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    ISSN: 1536-9323

     
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