![Journal of the Association for Information Systems](/assets/md5images/7d0f2e2cee35f7ed26a4ee6adaf8ae90.jpg)
Article
A Comparison of Online Trust Building Factors between Potential Customers and Repeat Customers
Hee-Woong Kim, Yunjie Xu, and Joon Koh
A Comparison of Online Trust Building Factors between Potential Customers and Repeat Customers
Hee-Woong Kim, Yunjie Xu, and Joon Koh