![Journal of the Association for Information Systems](/assets/md5images/7d0f2e2cee35f7ed26a4ee6adaf8ae90.jpg)
Articles
The Adoption of Online Shopping Assistants: Perceived Similarity as an Antecedent to Evaluative Beliefs
Sameh Al-Natour, Izak Benbasat, and Ronald Cenfetelli
Are We Wielding this Hammer Correctly? A Reflective Review of the Application of Cluster Analysis in Information Systems Research
VenuGopal Balijepally, George Mangalaraj, and Kishen Iyengar