Teaching Tip: Enhancing Student’s Understanding of Enterprise Systems Using Salesforce

Authors

Jason Triche, University of MontanaFollow
Tianxi Dong, Trinity UniversityFollow
Jacki Landon, ATG, a Cognizant CompanyFollow
Ezekiel Baied, ATG, a Cognizant CompanyFollow

Abstract

The adoption of enterprise-wide systems like Customer Relationship Management (CRM) systems continues to grow globally. Due to the prevalence of CRM software in businesses and CRM’s expected growth, Information Systems (IS) graduates will likely interact with a CRM system in their careers. However, learning enterprise systems like CRM is challenging for students due to the complexities surrounding integrating people and processes around a technology platform. This paper illustrates how an information systems course employs a CRM project using an experiential learning approach to help IS students develop functional and technical knowledge of CRM and discover creative ways to solve business problems using Salesforce. Project details, exercises, and lessons learned from previous project implementations are provided. Results of students’ assessments indicate the hands-on Salesforce CRM project can lead to improved functional and technical learning outcomes.

Recommended Citation

Triche, Jason; Dong, Tianxi; Landon, Jacki; and Baied, Ezekiel (2024) "Teaching Tip: Enhancing Student’s Understanding of Enterprise Systems Using Salesforce," Journal of Information Systems Education: Vol. 35 : Iss. 1 , 25-36.
Available at: https://aisel.aisnet.org/jise/vol35/iss1/3