Abstract

User Experience (UX) involves every interaction that customers have with products, and it plays a crucial role in determining the success of a product in the market. While there are numerous methods available in literature for assessing UX, they often overlook the emotional aspect of the user's experience. As a result, cognitive neuroscience methods are gaining popularity, but they have certain limitations such as difficulty in collecting neurophysiological data, potential for errors, and lengthy procedures. This article aims to examine the most effective research practices using cognitive neuroscience techniques and develop a standardized procedure for conducting UX research. To achieve this objective, the study conducts a comprehensive review of UX research that employs cognitive neuroscience methods published between 2017 and 2022.

Recommended Citation

Borawska, A. & Mateja, A. (2023). Incorporating Cognitive Neuroscience Techniques to Enhance User Experience Research Practices. In A. R. da Silva, M. M. da Silva, J. Estima, C. Barry, M. Lang, H. Linger, & C. Schneider (Eds.), Information Systems Development, Organizational Aspects and Societal Trends (ISD2023 Proceedings). Lisbon, Portugal: Instituto Superior Técnico. ISBN: 978-989-33-5509-1. https://doi.org/10.62036/ISD.2023.36

Paper Type

Full Paper

DOI

10.62036/ISD.2023.36

Additional Files
References_DOI_ISD.2023.36.pdf (121 kB)
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Incorporating Cognitive Neuroscience Techniques to Enhance User Experience Research Practices

User Experience (UX) involves every interaction that customers have with products, and it plays a crucial role in determining the success of a product in the market. While there are numerous methods available in literature for assessing UX, they often overlook the emotional aspect of the user's experience. As a result, cognitive neuroscience methods are gaining popularity, but they have certain limitations such as difficulty in collecting neurophysiological data, potential for errors, and lengthy procedures. This article aims to examine the most effective research practices using cognitive neuroscience techniques and develop a standardized procedure for conducting UX research. To achieve this objective, the study conducts a comprehensive review of UX research that employs cognitive neuroscience methods published between 2017 and 2022.