User Behaviors, User Engagement, and Consequences

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Paper Type

short

Paper Number

1975

Description

This paper addresses and resolves the contradictions in the arousal and sharing behavior research paradigm using the lens of motivation to use SNS. Through our literature review, we highlight the contradictory findings present in the literature for four major related factors of the relationship between arousal and sharing behavior. We then draw from the Hedonic Motivations System Adoption Model (HMSAM) to underline the role of motivation in the arousal-sharing behavior relationship. We argue that emotional arousal drives sharing only if the specific content harmonizes with the user’s motivation to use SNS. In our research model, we propose to include the motivation to use SNS in the representative model of the arousal and sharing intention research paradigm. We conclude with implications for research and practice.

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Dec 14th, 12:00 AM

Exploring Arousal and Sharing Behavior on SNS: Does Motivation to Use SNS Matter?

This paper addresses and resolves the contradictions in the arousal and sharing behavior research paradigm using the lens of motivation to use SNS. Through our literature review, we highlight the contradictory findings present in the literature for four major related factors of the relationship between arousal and sharing behavior. We then draw from the Hedonic Motivations System Adoption Model (HMSAM) to underline the role of motivation in the arousal-sharing behavior relationship. We argue that emotional arousal drives sharing only if the specific content harmonizes with the user’s motivation to use SNS. In our research model, we propose to include the motivation to use SNS in the representative model of the arousal and sharing intention research paradigm. We conclude with implications for research and practice.

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