Social Media and Digital Collaboration

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Paper Type

Complete

Paper Number

1685

Description

Enterprise Social Networks (ESNs) have the potential to significantly improve communication and collaboration between employees. However, as participation is voluntary, usability is still a problem in organizations. Current research on technology affordances suggests that users may not recognize the opportunities for action of IT artefacts. In our qualitative study in a medium-sized company, we investigate the use of enterprise social bots in ESNs, which can elicit human interaction by inviting users to socialize. The results show, that bot-induced offline socializing transfers to the online networking context and leads to an expanded perception of ESN affordances, which increases corresponding actualizations and overall ESN use. Our work contributes an affordance in sequence perspective to information systems research. From a resource perspective, we contribute a perspective of enterprise social bots as low-cost, time- and space-independent IT artefacts to provide ESN users with information or initiate socializing.

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Dec 14th, 12:00 AM

Enterprise Social Bots as Perception-Benefactors of Social Network Affordances

Enterprise Social Networks (ESNs) have the potential to significantly improve communication and collaboration between employees. However, as participation is voluntary, usability is still a problem in organizations. Current research on technology affordances suggests that users may not recognize the opportunities for action of IT artefacts. In our qualitative study in a medium-sized company, we investigate the use of enterprise social bots in ESNs, which can elicit human interaction by inviting users to socialize. The results show, that bot-induced offline socializing transfers to the online networking context and leads to an expanded perception of ESN affordances, which increases corresponding actualizations and overall ESN use. Our work contributes an affordance in sequence perspective to information systems research. From a resource perspective, we contribute a perspective of enterprise social bots as low-cost, time- and space-independent IT artefacts to provide ESN users with information or initiate socializing.

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