Author ORCID Identifier
Stuart Black: 0000-0002-5391-256X
Humza Naseer: 0000-0002-8030-5087
Michael Davern: 0000-0002-9572-812X
Sean Maynard: 0000-0003-2044-8163
Abstract
Data has long been seen as a means to gain competitive advantage. However, data is just one of many organizational resources, and managerial discretion plays a crucial role in determining which issues receive attention and how resources, including data, are allocated. Data, through its secondary use, is one such resource that may be activated or left latent. Drawing on data from Australian informants and framed around the attention-based view of the firm, we conducted a two-step study to explore the contextual factors and attention structures associated with the activation or non-activation of the secondary use of data. The first study, involving senior management consultants, identified leadership, organizational, and environmental factors that explain whether data receives strategic attention. The second study, involving non-executive directors, examined how these factors shape board-level attention dynamics and identified four attention structures: exploring, exploiting, repurposing, and neglecting. By combining these insights, we develop a conceptual model that links factors to attention structures with respect to activating the secondary use of data. Our findings provide practical insights into how organizational leaders and advisors can reframe attention on how an organization leverages data beyond its original purpose to drive strategic action.
Recommended Citation
Black, S., Naseer, H., Davern, M., & Maynard, S. (In press). Contextual Factors and Attention Structures in Activating the Secondary Use of Data. Communications of the Association for Information Systems, 59, pp-pp. Retrieved from https://aisel.aisnet.org/cais/vol59/iss1/17
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