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Communications of the Association for Information Systems

Author ORCID Identifier

Michele L. Minetola: https://orcid.org/0009-0009-3510-7549

Saurabh Gupta: https://orcid.org/0000-0002-5622-341X

Khawaja Saeed: https://orcid.org/0000-0002-1669-4399

Abstract

Increasing reliance on digital platforms for achieving workplace goals and maintaining relationships necessitates a greater understanding of their impact on employee behaviors. Drawing on social identity theory, this study investigates the interplay of employee digital workplace platform use type, workplace relationships, and behavioral outcomes.  The study examines this interplay based on data collected from 221 participants using structural equation modeling (PLS-SEM). The findings provide empirical evidence that work and nonwork workplace digital platform-enabled interactions influence employees’ social connectedness within the organization and outcome behaviors. Specifically, the formation of an employee's social identity is strongly dependent on their self-commitment. This study validates social identity as a valuable theoretical lens and shows managers how digital platforms facilitate relationship-building processes and enhance employee performance and satisfaction.

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