Author ORCID Identifier
Igor Alexander Ambalov: https://orcid.org/0000-0002-6481-3305
Abstract
Information systems research typically views information technology (IT) usage as driven by enabling factors. This perspective is limited as there are indications that certain factors can discourage usage decisions. This study investigates how dispositional resistance to change (RTC)—a salient usage inhibitor—and personality traits influence users’ intentions to continue using online social networking (OSN) websites. Drawing on identity, norm, and affordance theories, this study proposes a personality-based model of OSN continuance and empirically examines it using a sample of Facebook users in Thailand. A major finding is that RTC positively affects OSN continuance intention, contradicting technology adoption literature. In addition, neuroticism negatively and extraversion positively influence users’ intentions to continue using OSN websites. RTC significantly mediates the effects of neuroticism and openness on users’ OSN continuance intentions. This study clarifies personality-based mechanisms underlying individual-level continued use of OSN websites and provides practical insights for system design and user support strategies to ensure continued usage. It is the first study to investigate the combined influence of personality traits and RTC in the post-adoptive IT use context, thus laying the foundation for future research in this underexplored area.
Recommended Citation
Ambalov, I. A. (In press). Modeling Personality and Resistance to Change to Explain Online Social Network Continuance: Insights from Thailand. Communications of the Association for Information Systems, 57, pp-pp. Retrieved from https://aisel.aisnet.org/cais/vol57/iss1/81
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