Author ORCID Identifier
Zhenzhen Zhao: https://orcid.org/0000-0002-3060-074X
Damien Renard: https://orcid.org/0000-0003-2171-1031
Catherine Lejealle: https://orcid.org/0000-0002-7361-4674
Thierry Delecolle: https://orcid.org/0000-0001-5926-6573
Abstract
This paper examines GeoMatching apps – mobile platforms that connect users based on location for mutual benefits – contributing to the United Nations' Sustainable Development Goals (SDGs) by facilitating access to services, jobs, and resource sharing. However, these apps raise privacy concerns, as users must share personal information. The study explores the tradeoff between the benefits of using GeoMatching apps and the risks of disclosing personal data. It introduces the "presence-privacy tradeoff," where users balance their desire for connection with their reluctance to share information due to privacy risks. The research focuses on how social presence (SP) - the sense of closeness and interaction - influences user attitudes and intentions towards using GeoMatching apps. An experimental study with 410 users compares two algorithmic models (LEIS and HFSD) with differing disclosure requirements, finding that while privacy concerns can hinder usage, SP can moderate these concerns. The study concludes that SP can help overcome privacy barriers, enhancing the potential of GeoMatching apps in supporting sustainability goals.
Recommended Citation
Zhao, Z., Renard, D., Lejealle, C., & Delecolle, T. (In press). Ethical Information Disclosure: Exploring the Presence-Privacy Tradeoff in GeoMatching Applications for Sustainable Development. Communications of the Association for Information Systems, 57, pp-pp. Retrieved from https://aisel.aisnet.org/cais/vol57/iss1/73
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