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Communications of the Association for Information Systems

Author ORCID Identifier

Jacqueline Corbett: https://orcid.org/0000-0001-6025-5740

Rohit Nishant: https://orcid.org/0000-0001-7201-4901

Sarah Cherki El Idrissi: https://orcid.org/0009-0005-3771-1070

Alexander Q. H. Chung: https://orcid.org/0000-0002-7933-6089

Abstract

As organizations strive to improve their environmental performance, some try to persuade their employees to engage in pro-environmental behaviors (PEBs), while others encourage PEBs among their consumers to reduce environmental harm. Digital technologies are used to further enhance these initiatives as part of digital sustainability, but there is limited understanding of whether and under what conditions the influence of persuasive digital technologies extends beyond the focal context to impact PEBs in non-focal contexts. We explore these questions by examining how interactions between individuals’ green identity, strength of work-home boundaries, perceived complexity of the behavior, and integration support provided by persuasive digital technology for sustainability affect PEBs at work and home. Qualitative comparative analysis of data from a survey of 403 individuals using employer and utility-sponsored applications reveals four configurations that lead to higher PEBs in the workplace and home and four configurations that lead to low levels of such behaviors. From these configurations, we develop five theoretical propositions. The research contributes to understanding the microfoundations of digital sustainability and illuminates the persuasive effects of digital technologies for sustainability within and outside their focal contexts. This work also offers practical guidance to organizations as they implement digital strategies for environmental sustainability.

DOI

10.17705/1CAIS.05719

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