Author ORCID Identifier
Omar A. El Sawy: https://orcid.org/0000-0003-2536-8752
Pernille Rydén: https://orcid.org/0000-0002-1773-169X
Abstract
This paper imagines how we may orchestrate speed of seamlessly and seamfully fused human and digital flows to sustain in a fast-paced digital and challenged world. To design a desirable future and invent ways of bringing it about (Ackoff,1974), we embark on a time travel to a possible future world of 2050 called Phygitar, where humans, technologies, and planet Earth have synthesized into a rhythmic phygital ecosystem. Using the approaches of futures-studies, this envisioning is done to better understand concepts from 2050 and to see how we can engage with and use those effectively in 2025 for IS theory development and management practice. We use the “Avatar” movies (2009, 2022) by James Cameron as the playground of our imagination. We apply illustrative elements to depict some key characteristics and concepts from this rhythmic phygital ecosystem and to show ways of navigating through it -- and we suggest “how might we” questions for IS theorizing. We hope this will trigger the imagination of scholars of what might be out there in the next generation of post-digital IS theories rather than being rooted in the mindset of what is or what has been.
Recommended Citation
El Sawy, O. A., & Rydén, P. (In press). Phygitar: Envisioning the Rhythmic Phygital Ecosystem in 2050. Communications of the Association for Information Systems, 56, pp-pp. Retrieved from https://aisel.aisnet.org/cais/vol56/iss1/25
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