Author ORCID Identifier
Ujjwal Kango: https://orcid.org/0000-0003-4667-5145
Agam Gupta: https://orcid.org/0000-0002-9073-6673
Divya Sharma: https://orcid.org/0000-0002-5273-9654
Abstract
Current research has not fully addressed user experiences within the metaverse. Leveraging Lefebvre’s spatial theory, we examine user interactions in Accenture's Nth Floor metaverse and Punjab National Bank's metaverse branch through semi-structured interviews with 18 participants and secondary data sources. We argue that spatial theory provides a deeper understanding of user engagement within the metaverse. We show that engagement hinges on spatial congruence, that is, the alignment among conceived, perceived, and lived spaces. We also demonstrate that users interpret metaverse environments through experiences that are carried over from prior digital experiences as digital baggage. Building on these concepts, we suggest that spatial incongruence and digital baggage may cause users to exercise workarounds. We discuss the implications of a spatial understanding of the metaverse and offer practical guidance for metaverse design. Theoretically, we extend technological frames, specify mechanisms that cause affordances to actualize, conflict, or get abandoned, and argue for a relative measurement approach for constructs related to technology adoption, like effort expectancy and ease-of-use.
Recommended Citation
Kango, U., Gupta, A., & Sharma, D. (In press). An Exploratory Analysis of Metaverse from a Lefebvrian Lens. Communications of the Association for Information Systems, 55, pp-pp. Retrieved from https://aisel.aisnet.org/cais/vol55/iss1/49
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