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Communications of the Association for Information Systems

Author ORCID Identifier

Noel Carroll: https://orcid.org/0000-0001-8344-1220

Jonny Holmström: https://orcid.org/0000-0002-0905-350X

Bernd Carsten Stahl: https://orcid.org/0000-0002-4058-4456

Nicolai Etienne Fabian: https://orcid.org/0000-0003-3966-363X

Abstract

This article explores the complex implications of artificial intelligence (AI) in societal and commercial contexts, challenging both utopian and dystopian perspectives. It highlights two key areas: AI’s impact on the meaning of labor and human-machine interaction. We argue that AI will not only displace jobs but also enhance employment by augmenting human capabilities. While fears of automation are rooted in current socio-economic structures, AI has the potential to shift discourse towards a more optimistic view, emphasizing human augmentation. The article advocates for a balanced approach to harness AI’s potential while mitigating alarmism. We also call for further research into AI's future trajectory aiming to harness its benefits while addressing associated risks and concerns.

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