Communications of the Association for Information Systems

Author ORCID Identifier

Blake Ives: 0000-0002-1296-6801

Iris Junglas: 0000-0002-2914-3879

Mohamed Tazkarji: 0000-0003-1781-8303


The teaching case describes BMW’s ongoing journey to implement a digital twin at its plant in Spartanburg, SC with the help of NavVis, a reality capture solution provider. Plant Spartanburg has long been an innovation center for BMW’s automotive group, which, since its opening in 1994, has produced 1,500 vehicles each day. The case reflects on the different phases of becoming a virtually enabled plant, starting with point data that captures 3D images of factory halls and floors, to turning these 3D images into interactive digital environments, to thinking about use cases and simulations that can mirror the physical operations taking place at the plant in real-time. The case is written from the perspective of Knudt Flor, former President and CEO of Plant Spartanburg, and his aspirations in his new role as Senior Vice President for Innovation and Industry Engagement at the College of Charleston to utilize what he has observed during BMW’s digital twin journey for bringing higher education into the industry fold again.





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