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Communications of the Association for Information Systems

Abstract

This case study examines the India based cloud kitchens and food services provider Rebel Foods’ technology platforms. We document the development of the company from its foundation in 2004 and the role played by technology in enabling its various lines of business. We describe in detail the technology stack that drives the operations at Rebel Foods. We also present various emerging technologies such as artificial intelligence (AI), machine learning (ML), robotic process automation (RPA), blockchain and augmented reality (AR) that may be utilized by Rebel Foods to increase efficiency, build customer engagement and improve sales growth and profitability. We critically examine Rebel Foods’ current approach to technology and analyze the various technology options that the company may consider to drive its future strategy.

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