Author ORCID Identifier
Leandro Jesus: 0000-0003-0505-7412
Michael Rosemann: 0000-0003-3303-2896
Kevin C. Desouza: 0000-0002-4734-3081
Marek Kowalkiewicz: 0000-0002-1196-4943
Abstract
In an economy increasingly dominated by digital platforms, incumbent firms are trying to launch platforms associated with their original products to remain relevant and create additional value propositions. Yet, evidence shows that digital platform design from within a non-digital, product company is not straightforward and many failures have been observed. As previous research is scarce to explain the root causes of this lack of platform success, we conducted a Delphi study with global experts in the automotive industry to identify those factors that can explain why these incumbents are failing with their digital platform initiatives. We identified six categories that complement the established body of knowledge on failure factors with digital platforms. Based on that, we suggest an integrative framework to explain typical failures in digital platforms by incumbents.
Recommended Citation
Jesus, L., Rosemann, M., Desouza, K. C., & Kowalkiewicz, M. (in press). Why Digital Platforms by Incumbents Fail: Results from a Delphi Study. Communications of the Association for Information Systems, 54, pp-pp. Retrieved from https://aisel.aisnet.org/cais/vol54/iss1/37
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