Communications of the Association for Information Systems


The digitalization of healthcare makes for the widespread availability of patient-provided data. Artificial Intelligence (AI) relies on this data. In this information-intensive environment, it is imperative to understand the contributing factors of an individual’s willingness to manage and share personal health information (PHI). Drawing from the health belief model, we identify the factors that motivate individuals to manage and share their PHI in an AI-driven health platform to obtain its intended benefits. We recognize security risks and present the use of a blockchain database as a representative means of securely managing and controlling an individual’s PHI. Data collected from a nationally representative sample of allergy sufferers indicate that the health belief model strongly predicts willingness to share PHI on a personalized AI-supported platform. Our study makes significant contributions by investigating the factors that motivate patients to use an AI-driven health platform to manage their health.





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