Communications of the Association for Information Systems


This paper shows how start-ups or established organizations can improve their creative performance via using AI-based systems to actively promote creative processes. With insights from two studies conducted with entrepreneurs, innovation managers, and workshop facilitators, we provide recommendations for companies and entrepreneurs on how they can use AI to support creative potential to remain innovative and marketable in the long term. Our studies cover aspects such as AI for entrepreneurial activities or creativity workshops and show how to use AI-based systems to enhance the creative potential of the person, the process or the press (environment). Our findings also provide theoretical insights into perceiving AI as an equal partner and call for further research on designing AI for the future creative workplace.





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