TRIPBAM pioneered automated clustered rate monitoring in the hotel industry. As the technology startup prepared for a successful exit that would reward founders, employees, and investors for their success, the coronavirus disease of 2019 (COVID-19) pandemic hit. The case chronicles TRIPBAM’s leadership’s fast reaction and discusses the strategic initiatives the firm put in place to set itself up for a return to growth after the crisis.
Piccoli, G., Pigni, F., Wixom, B., & Rodriguez, J. (2021). TRIPBAM: Creating Digital Value during the COVID-19 Pandemic. Communications of the Association for Information Systems, 49, pp-pp. https://doi.org/10.17705/1CAIS.04933
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