A Malaysia-based firm Mydbots entered the high-technology market with its digital innovations in consumer robotics space. The impending challenges the firm faced included making the technology ready for the market, developing consumers’ mindset to adopt the technology, and planning the vision and diffusion of future product innovation. By meeting these challenges, it planned to emerge as a leader in consumer robotics. The case expects students to critically analyze the firm’s background and the prevailing market conditions to propose a comprehensive approach that can help the firm convert its innovation vision to innovation diffusion in the high-technology space. The case study intends to initiate a meaningful discussion among students about how to manage robotic innovations in consumer markets by overcoming the associated technological and marketing challenges.
Tarafdar, P., & Bose, I. (2021). How Should Mydbots Manage Innovations in Consumer Robotics?. Communications of the Association for Information Systems, 49, pp-pp. https://doi.org/10.17705/1CAIS.04911
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