Communications of the Association for Information Systems


Information systems (IS) enrollment has been declining in recent years. In an attempt to introduce key IS concepts to freshmen business students in a more engaging way, we introduced a semester-long mobile application-design project and a separate tutorial assignment involving real smartphones. Through this process, students learned basic tenets of IS while simultaneously recognizing the relevance and applicability of the field to their future lives as 21st century business professionals. In this paper, we outline the core course progression for a typical IS department, detail the process through which we engaged the students, and confirm our assertions through textual analysis of self-reported comments about their experience with this mobile application project.