Communications of the Association for Information Systems


There are at least seven trends that will define the way we acquire, deploy, and support Information Technology (IT) over the next five to seven years. The trends are prescriptive and include the following: (1) Rent—Don’t Ever Buy—Software; (2) Segment Users/Deploy Devices—and Align Devices, People, and Tasks; (3) Invest in Analytics—Finally and Heavily; (4) Respect Social Media—or Fail at Customer Service, Product Development, and Threat Assessment; (5) Innovate—or Close the Doors; (6) Go to the Cloud—and Align Your Core Competencies; and (7) Federate—Put Technology (and Other Functions) Where IT Belongs. The article addresses each of the trends and discusses the implications the trends will have on technology management, organization, investing, and optimization.