Communications of the Association for Information Systems


As electronic commerce grows rapidly and web sites proliferate, the issue of web site design becomes increaasingly important. A significant aspect of web side design is the set of choices for traversing from one web site page to another and the ramifiations that these choices have for establishing the overall flow patterns throughout the web site. This study establishes a taxonomy of web site traversal patterns and structures which will allow the organized study of the navigational aspects of web site design. It also points out the ramifications of key structures. Finally, it describes how the use of traversal patterns and structures can achieve web sites that range from loose to tight control of the end user's experience in visiting the web site.





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