Communications of the Association for Information Systems


The purpose of this case study is to investigate and understand the perceived attributes of Wi-Fi technology and the diffusion gap among university faculty members. Rogers’ diffusion theory provides the theoretical framework to guide the qualitative study.

Semi-structured interviews were used to collect data. The participants were 16 faculty members (nine adopters and seven non-adopters) from six colleges at a midwestern state university. Findings from this study show the differences between early adopters and non-adopters (the mainstream) in these aspects: knowledge and skill of technology, teaching practices, teaching philosophy, and technology needs. These different perceptions toward Wi-Fi technology lead to diffusion “gap” between early adopters and the mainstream.

This diffusion gap implies that a different support infrastructure is needed for mainstream faculty to integrate technology for teaching and learning. An institution needs to act as a change agent to promote further technology adoption by the mainstream faculty.