There has been widespread investment in business intelligence/business analytics within industry because of the potential for improved managerial decision-making through mining the vast quantities of data collected by modern corporations; however, despite major recent curriculum changes in business schools, there has been very little attention given to this field. This has been true of both research and teaching and is compounded by inadequate quantitative literacy possessed by U.S. students and antipathy towards quantitative literacy among faculty. This paper documents the importance of business intelligence within business and the programs offered by the 50 leading business schools. A pioneering minor in the field offered by one school is described.
Sircar, S. (2009). Business Intelligence in the Business Curriculum. Communications of the Association for Information Systems, 24, pp-pp. https://doi.org/10.17705/1CAIS.02417
When commenting on articles, please be friendly, welcoming, respectful and abide by the AIS eLibrary Discussion Thread Code of Conduct posted here.