This case examines the business development and strategic expansion of Greenway Medical Technologies, a software company delivering electronic healthcare solutions to physicians operating small practices. Over a period of seven years and with an investment of $70 million, Greenway built a best-in-class software application. The case also describes the electronic medical record systems industry and the key drivers impacting the growth of this industry and healthcare delivery in the United States.
Dunbar, T., Watson, R., & Boudreau, M. (2007). Greenway Medical Technologies: Challenging the Goliaths in Electronic Medical Records. Communications of the Association for Information Systems, 19, pp-pp. https://doi.org/10.17705/1CAIS.01902