This paper provides a brief description of two distinct approaches for designing and implementing M-Commerce services, the dominant location-based approach, and the gradually emerging context-based approach. The authors argue that the context-based approach, while more complex, holds greater potential for the future, given its inherent capability to reflect/support natural human social structures and behaviors.
Mathew, J., Sarker, S., & Varshney, U. (2004). M-Commerce Services: Promises and Challenges. Communications of the Association for Information Systems, 14, pp-pp. https://doi.org/10.17705/1CAIS.01426