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Abstract

This teaching case updates a previous study of Greenway Medical Technologies, a software company delivering electronic healthcare record (EHR) solutions to physicians. The current EHR marketplace is considered, including global trends as well as the impact of U.S. government funded monetary incentives. Greenway continues to build on its best-in-class software application and find ways to provide new enticements to medical practices and improvements to the broader medical community. The case also describes the EHR systems industry and explores the reasons for Greenway’s continued success and growth that surpasses its competitors.

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