This paper provides a brief description of two distinct approaches for designing and implementing M-Commerce services, the dominant location-based approach, and the gradually emerging context-based approach. The authors argue that the context-based approach, while more complex, holds greater potential for the future, given its inherent capability to reflect/support natural human social structures and behaviors.
Mathew, John; Sarker, Suprateek; and Varshney, Upkar
"M-Commerce Services: Promises and Challenges,"
Communications of the Association for Information Systems:
Vol. 14, Article 26.
Available at: http://aisel.aisnet.org/cais/vol14/iss1/26