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Description
For decades, business–IT alignment has been considered the prevailing framework for aligning IT strategy with business strategy. With the ubiquity of digital technologies, the new concept of digital business strategy (DBS) emerged. This concept calls for the fusion of IT and business strategy, making IT an integral part of business. The DBS concept is relevant for nearly every organization and important advances in research on individual dimensions of the DBS have been made in the recent years. To make this knowledge available to business practice and future research we develop an integrative framework which covers the antecedents of DBS, components of DBS, steps to develop DBS, and outcomes of DBS. Our research provides a solid foundation to systematically enhance research around the DBS concept. Furthermore, our framework serves managerial practice as a starting point to better understand and implement this crucial concept.
Recommended Citation
Uhlig, Max and Remané, Gerrit, "A Systematic Literature Review on Digital Business Strategy" (2022). Wirtschaftsinformatik 2022 Proceedings. 1.
https://aisel.aisnet.org/wi2022/it_strategy/it_strategy/1
A Systematic Literature Review on Digital Business Strategy
For decades, business–IT alignment has been considered the prevailing framework for aligning IT strategy with business strategy. With the ubiquity of digital technologies, the new concept of digital business strategy (DBS) emerged. This concept calls for the fusion of IT and business strategy, making IT an integral part of business. The DBS concept is relevant for nearly every organization and important advances in research on individual dimensions of the DBS have been made in the recent years. To make this knowledge available to business practice and future research we develop an integrative framework which covers the antecedents of DBS, components of DBS, steps to develop DBS, and outcomes of DBS. Our research provides a solid foundation to systematically enhance research around the DBS concept. Furthermore, our framework serves managerial practice as a starting point to better understand and implement this crucial concept.