Image Narratives in Medical Livestreams: The Impact of Title Image on Viewership

Authors

Changwan Zhang, School of Information, Central University of Finance and Economics, Beijing, China
Yan Li, School of Information, Central University of Finance and Economics, Beijing, ChinaFollow

Recommended Citation

Zhang, Changwan and Li, Yan, "Image Narratives in Medical Livestreams: The Impact of Title Image on Viewership" (2025). WHICEB 2025 Proceedings. 85.
https://aisel.aisnet.org/whiceb2025/85