Crowd-out for Native Advertising: The Impact of Display Advertising in a Mobile E-commerce Platform

Authors

Chen Zhang, School of Management, Harbin Institute of Technology, Harbin 150001 liuluning@hit.edu.cn
Shaohui Wu, School of Management, Harbin Institute of Technology, Harbin 150001 liuluning@hit.edu.cn
Siyu Zhang, School of Management, Harbin Institute of Technology, Harbin 150001 liuluning@hit.edu.cn
Luning Liu, School of Management, Harbin Institute of Technology, Harbin 150001 liuluning@hit.edu.cn

Recommended Citation

Zhang, Chen; Wu, Shaohui; Zhang, Siyu; and Liu, Luning, "Crowd-out for Native Advertising: The Impact of Display Advertising in a Mobile E-commerce Platform" (2025). WHICEB 2025 Proceedings. 41.
https://aisel.aisnet.org/whiceb2025/41