Research on Consumers' Fresh Food E-commerce Platform Switching Intention under PPM Theory: A fsQCA Method

Authors

Bo Zhang, School of Economics and Management, China University of Geosciences, Wuhan,430074, China
Ying Xiong, School of Economics and Management, China University of Geosciences, Wuhan,430074, ChinaFollow

Recommended Citation

Zhang, Bo and Xiong, Ying, "Research on Consumers' Fresh Food E-commerce Platform Switching Intention under PPM Theory: A fsQCA Method" (2025). WHICEB 2025 Proceedings. 12.
https://aisel.aisnet.org/whiceb2025/12