The Interplay of AI Tour Guides’ Dress Hue and Positive Emotional Intensity on Tourists’ Acceptance

Authors

Hao Wu, Business School, Harbin Institute of Technology, China
Guoxin Li, Business School, Harbin Institute of Technology, ChinaFollow

Recommended Citation

Wu, Hao and Li, Guoxin, "The Interplay of AI Tour Guides’ Dress Hue and Positive Emotional Intensity on Tourists’ Acceptance" (2025). WHICEB 2025 Proceedings. 39.
https://aisel.aisnet.org/whiceb2025/39