Research on the Impact of Interpersonal Information Interaction on Word-of-Mouth Recommendation Willingness in Live Streaming E-commerce

Authors

Jiang Wu, School of Information Management, Wuhan University, Wuhan 430072, China; Center for E-Commerce Research and Development, Wuhan University, Wuhan 430072, ChinaFollow
Zhoucan Xu, School of Information Management, Wuhan University, Wuhan 430072, China; Center for E-Commerce Research and Development, Wuhan University, Wuhan 430072, China
Chaocheng He, School of Information Management, Wuhan University, Wuhan 430072, China; Center for E-Commerce Research and Development, Wuhan University, Wuhan 430072, China

Recommended Citation

Wu, Jiang; Xu, Zhoucan; and He, Chaocheng, "Research on the Impact of Interpersonal Information Interaction on Word-of-Mouth Recommendation Willingness in Live Streaming E-commerce" (2025). WHICEB 2025 Proceedings. 26.
https://aisel.aisnet.org/whiceb2025/26