Consumer Behavior in eSports: A Systematic Review

Authors

Lai Wei, School of Management, Beijing Sport University, Beijing 100084, China
Zhao Du, School of Management, Beijing Sport University, Beijing 100084, ChinaFollow

Recommended Citation

Wei, Lai and Du, Zhao, "Consumer Behavior in eSports: A Systematic Review" (2025). WHICEB 2025 Proceedings. 71.
https://aisel.aisnet.org/whiceb2025/71