The Impact of AI Customer Service Interaction on Customer Purchase Intention when E-shopping

Authors

Zhiming He, Guangdong University of Finance & Economics, School of Business Administration, Guangzhou GD 510320, China
Minghan Su, Guangdong University of Finance & Economics, School of Business Administration, Guangzhou GD 510320, China
Yao Chen, Guangdong University of Finance & Economics, School of Business Administration, Guangzhou GD 510320, ChinaFollow

Recommended Citation

He, Zhiming; Su, Minghan; and Chen, Yao, "The Impact of AI Customer Service Interaction on Customer Purchase Intention when E-shopping" (2025). WHICEB 2025 Proceedings. 36.
https://aisel.aisnet.org/whiceb2025/36