How AI shopping assistants’ interactivity affects consumers’ intention to accept product recommendation: The boundary condition of need for cognition

Authors

Yuling Hu, School of information management, Wuhan University, Wuhan, 430072, China
Sihong Li, School of information management, Wuhan University, Wuhan, 430072, China
Hui Li, School of information management, Wuhan University, Wuhan, 430072, China
Min Zhang, Center for Studies of Information Resources, Wuhan University, Wuhan, 430072, ChinaFollow

Recommended Citation

Hu, Yuling; Li, Sihong; Li, Hui; and Zhang, Min, "How AI shopping assistants’ interactivity affects consumers’ intention to accept product recommendation: The boundary condition of need for cognition" (2025). WHICEB 2025 Proceedings. 7.
https://aisel.aisnet.org/whiceb2025/7