The Impact of Virtual AI streamers on the Purchase Intention of Rural E-commerce Live Streaming Audience

Authors

Yezi He, National Research Center of Cultural Industries, Central China Normal University, Wuhan, 430079, China
Yihong Zhan, National Research Center of Cultural Industries, Central China Normal University, Wuhan, 430079, ChinaFollow

Recommended Citation

He, Yezi and Zhan, Yihong, "The Impact of Virtual AI streamers on the Purchase Intention of Rural E-commerce Live Streaming Audience" (2025). WHICEB 2025 Proceedings. 10.
https://aisel.aisnet.org/whiceb2025/10