The Impact of Text-Photo Sentiment Disparity on Review Helpfulness from a Cognitive Dissonance Perspective

Authors

Qian He, China University of Geosciences, Wuhan 430078, China
Maomao Chi, China University of Geosciences, Wuhan 430078, ChinaFollow
Xinyi Xie, China University of Geosciences, Wuhan 430078, China
Yuyan Shen, China University of Geosciences, Wuhan 430078, China

Recommended Citation

He, Qian; Chi, Maomao; Xie, Xinyi; and Shen, Yuyan, "The Impact of Text-Photo Sentiment Disparity on Review Helpfulness from a Cognitive Dissonance Perspective" (2025). WHICEB 2025 Proceedings. 69.
https://aisel.aisnet.org/whiceb2025/69