Exploring Determinants of Information and Commodity Consumption in TikTok E-commerce: From a Circle Theory Perspective

Authors

Yuzhuo Liu, School of Information Management, Wuhan University, Wuhan 430072, China
Yiwen Zhang, School of Information Management, Wuhan University, Wuhan 430072, China
Yongqiang Sun, School of Information Management, Wuhan University, Wuhan 430072, ChinaFollow

Recommended Citation

Liu, Yuzhuo; Zhang, Yiwen; and Sun, Yongqiang, "Exploring Determinants of Information and Commodity Consumption in TikTok E-commerce: From a Circle Theory Perspective" (2024). WHICEB 2024 Proceedings. 75.
https://aisel.aisnet.org/whiceb2024/75