Does Online Review Inconsistency Matter? The Effect of Inconsistency on Product Sales

Authors

Yao Lu, School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang, Jiangsu, 212003
Yu Jia, School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang, Jiangsu, 212003Follow
Nianxin Wang, School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang, Jiangsu, 212003
Shilun Ge, School of Economics and Management, Jiangsu University of Science and Technology, Zhenjiang, Jiangsu, 212003

Recommended Citation

Lu, Yao; Jia, Yu; Wang, Nianxin; and Ge, Shilun, "Does Online Review Inconsistency Matter? The Effect of Inconsistency on Product Sales" (2024). WHICEB 2024 Proceedings. 44.
https://aisel.aisnet.org/whiceb2024/44