Consumers' Intention to Purchase through the O2O Catering Platform: A Study Based on a Stimulus-Organism-Response (SOR) Model

Authors

Yun Liu, School of Economics and Management, Xiamen University of Technology, Xiamen 361024, ChinaFollow
Tian Liao, School of Economics and Management, Xiamen University of Technology, Xiamen 361024, China
Jiawen Chen, School of Economics and Management, Xiamen University of Technology, Xiamen 361024, China
Changlin Ye, School of Economics and Management, Xiamen University of Technology, Xiamen 361024, China

Recommended Citation

Liu, Yun; Liao, Tian; Chen, Jiawen; and Ye, Changlin, "Consumers' Intention to Purchase through the O2O Catering Platform: A Study Based on a Stimulus-Organism-Response (SOR) Model" (2024). WHICEB 2024 Proceedings. 20.
https://aisel.aisnet.org/whiceb2024/20